If a picture is worth a thousand words, what is a video worth? Take a …
Continue reading »
Have You Seen Our Video?
If a picture is worth a thousand words, what is a video worth? Take a couple of minutes to see our reflective apparel in action.
Continue reading »
Cape Cod in February? Heck Yeah!
Are you watching the big sporting event in South Korea? You know the one with a colorful flag with rings and lots of people from different countries competing in winter sports? Why so coy? Well, …
Continue reading »
The Cupid’s Undie Run – A Cure for Winter Blues
Winter is long and cold and encourages hibernation. As much as I hate to admit it, crawling under the covers with hot cocoa is not the best way to face winter. According to experts, working …
Continue reading »
Got Blood? January is National Blood Donor Month
Winter is a great time to get out and have some fun. How about an invigorating hike or exhilarating day on the slopes? There’s also ice skating, snowshoeing, sledding, giving blood… Giving blood? That’s right, …
Continue reading »
Health and Fitness Trends for 2018
Happy New Year! Thank you to everyone who made illumiNITE’s holiday season Ah-mazing! We are grateful for your love and support and look forward to another great year. Speaking of 2018….December is full of year-in-review …
Continue reading »
Slightly Scary Holiday Traditions from Around the World
I recently saw a new version of the holiday movie A Christmas Story. The musical adaptation was a fun retelling of a classic. In one scene, children wait in line to see Santa and request their …
Continue reading »
Our best discounts on reflective running and cycling clothing and accessories!
Heads up! 20% off all regular price reflective apparel and accessories now through midnight Monday, November 27, 2017. Use code Cyber17 at checkout. Limit one per customer. And check out our SALE page: 50% off …
Continue reading »
Yo, Adrian – A Trip to the Philadelphia Marathon
“Yo, Adrian.” If you’re not familiar with that iconic movie quote, leave right now and go rent Rocky (the original) on Nextflix. I’ll wait… Wasn’t that amazing?!? Rocky first opened 41 years ago and it …
Continue reading »
40 Years of Marathon Fun – Plus a Coupon
IllumiNITE heads back to Richmond, VA this weekend for the 40th anniversary of America’s Friendliest Marathon: The Anthem Richmond Marathon. We think any race with DJs, live bands, “Party Zones,” and a killer post race …
Continue reading »
Daylight Saving Time – Blessing or Curse?
Daylight Savings Time starts this weekend. At 2:00 am on Sunday morning we’ll all fall back an hour. I think I speak for the majority of Americans (exception Arizonians and Hawaiians who don’t follow Daylight …
Continue reading »