Run Like a Diva (Whatever that Means?!) and a COUPON!

illumiNITE will be in Long Island this weekend for one of our favorites – the Divas half marathon and 5K. With thousands of lovely ladies (and a few guys) rolling down the street in in pink tutus, boas and tiaras, what’s not to love? While the Diva Series is a for-profit event, it works with … Read more

Get Up! An illumiNITE Playlist to Get You Moving

Ask any athlete, good music can turn a blah workout into a great workout. One minute you’re dragging, the next, four minute mile (4+8 in my case). A playlist reveals a lot about a person. But, what about a company? We wondered…what’s on an illumiNITE playlist? Is illumiNITE Heavy Metal, Punk Rock, or Sweatin’ to … Read more

Fun in the Sun at the Falmouth Road Race

  It’s hard to complete with the Olympics, but the Falmouth Road Race does a good job (minus the green pool water and government corruption). Each year, illumiNITE sets up shop at this fun race on Cape Cod, and each year it gets bigger, better, and more competitive (good luck scoring a bib number). A … Read more

Viva sua paixão! The 2016 Rio Olympics

The Rio Olympics is off to a great start (although, I could do without the Copacabana ear worm). The athletes, the spectacle of the opening ceremonies, Tonga’s oily, half-naked flag-bearer… After more than 100-years, the Olympic games continue to surprise and delight us, with Olympic athletes (minus the doping) the living, breathing embodiment of commitment, … Read more

Tour de France – Rivalries, Scandals, and Awesome Competition

The world’s greatest cycling race kicks off on July 2nd in Mont-Saint-Michael overlooking the English Channel. The Tour de France is full of drama, suspense, and epic crashes. Maybe that’s why more than 15 million spectators line the race route and 3.5 billion people watch the event on television. Divided into 21 stages, the race … Read more

World’s Best Dad (Plus a Coupon)!

Given all the hype (and pressure) around Mother’s day, I was surprised to learn that Father’s Day was created first (1910 vs. 1914). We all appreciate dads, especially our Dad, but what do you give a man who as everything? Given the pressure of finding a perfect gift (or last minute buying habits) it’s not … Read more

Helping Kids, Inspiring Change – The Katie DeCubellis Memorial Foundation

Each year, illumiNITE has the privilege of supporting the Katie DeCubellis Memorial Foundation’s (KDMF) annual road race. Katie was just 13-years-old when she was killed by a drunk driver. A visionary, mentor, and friend, Katie touched the lives of everyone she met. A team of dedicated volunteers including Katie’s mom and the head of illumiNITE’s … Read more

Vermont City Marathon – Fun in the Green Mountain State

illumiNITE heads to Vermont next week for the Vermont City Marathon in Burlington. We love this race and participate in the Expo every year. Check out the post about last year’s race here. This year, the Sports and Fitness Expo will take place at the Sheraton Hotel and Conference Center at 870 Williston Rd., South … Read more

Nine Interesting Facts about Memorial Day

According to my Google calendar Memorial Day weekend is just a few weeks away (although you’d never know it from the cold, rainy weather here in New England). This unofficial start of summer has become synonymous with barbeques (or cookouts if you’re in Massachusetts) and beach parties. Of course, Memorial Day has a much deeper … Read more