Come visit illumiNITE’s booth at the TD Five Boro Bike Tour Expo! Have you heard …
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Reflective Gear at Bike Expo New York!
Come visit illumiNITE’s booth at the TD Five Boro Bike Tour Expo! Have you heard of the TD Five Boro Bike Tour? It’s one of our favorite events! Tens of thousands of cyclists ride around …
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Hear illumiNITE on the Messy Middle Road Trip Podcast!
You’ll recognize Janine Queenin’s name because she has been a frequent contributor to the illumiNITE blog. But she also has the Messy Middle Road Trip podcast with Nicole Markel, and we’re on it! Listen in …
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Hours Left for illumiNITE’s Best Discount of the Year!
illumiNITE an athlete’s life! Shop for the athletes in your life! Use coupon code CYBER25 to get a 25% discount on your entire order of reflective sportswear, accessories and pet gear. This deal expires Cyber …
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It’s Dark Out Here!
It’s dark and cold here in western New York. (illumiNITE’s based in Fall River, but life carried me back to where I grew up. Wherever there’s a computer, I can work.) Just this week, my …
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New Graphic Tees!
illumiNITE has been celebrating the opening of our in-house printing facilities with a new line of graphic tees. When you’re not looking to go out in full athletic kit, grab one of these 100% cotton …
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Happy Fourth of July!
You know what? It’s cool to be a small business in a big, free country! Did you know that most of the new styles we’ve introduced in the past couple of years have been designed …
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Have You Seen Our Video?
If a picture is worth a thousand words, what is a video worth? Take a couple of minutes to see our reflective apparel in action.
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Cape Cod in February? Heck Yeah!
Are you watching the big sporting event in South Korea? You know the one with a colorful flag with rings and lots of people from different countries competing in winter sports? Why so coy? Well, …
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The Cupid’s Undie Run – A Cure for Winter Blues
Winter is long and cold and encourages hibernation. As much as I hate to admit it, crawling under the covers with hot cocoa is not the best way to face winter. According to experts, working …
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Got Blood? January is National Blood Donor Month
Winter is a great time to get out and have some fun. How about an invigorating hike or exhilarating day on the slopes? There’s also ice skating, snowshoeing, sledding, giving blood… Giving blood? That’s right, …
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