Adventures in the Keystone State – Runner’s World Half Marathon & Festival

  There’s a lot to like about Health and Fitness Expos. First, and most importantly, we get to meet our customers face-to-face. Having a personal connection with folks who love our brand and support our mission is worth every mile we drive, every lukewarm rest area coffee we drink, and our time away from home. … Read more

Thar’ She Blows – The Mohawk Hudson River Marathon

With cooler days and trees painting the sky with flaming red, orange, and yellow leaves, fall is good time to run a marathon in the Northeast. IllumiNITE is ready for some leaf peeping as we head down the Mass Turnpike to Albany, NY (home of Herman Melville & Aaron Burr) for the Mohawk Hudson River … Read more

Our Road Trip Continues – The Eversource Hartford Marathon AND A Coupon!

illumiNITE continues its Northeast Expo Extravaganza with a visit to the home of Mark Twain and the “Insurance Capital of the World”….Hartford, CT and the Eversource Hartford Marathon. The weekend is jam-packed with activities for all ages, runners and spectators alike. Flipping through the weekend schedule, one event caught our eye – “Girls Night, Powerful … Read more

A Safe Halloween is a Happy Halloween – Reflective Capes for Your Little Goblins

  I don’t care what the calendar says, Halloween season is here. Just ask the supermarkets. Halloween candy appeared on the shelves sometime around mid-August, so I’ve been celebrating Halloween for more than a month Each year, Americans spend $7 billion (yes, BILLION) on costumes, candy, and elaborate (and sometimes gruesome) decorations. I’m pretty sure … Read more

Maine Marathon – You Can Get There (Boston) from Here + a Coupon!

illumiNITE is running a marathon – an Expo marathon. With our pink tutu from the Diva Marathon still flapping in the wind, we’ll pack up and race north to Maine for the Maine Marathon in Portland. Portland is a funky town that appeals to artists, foodies, and outdoor enthusiasts alike. Full of art galleries, museums, … Read more

Run Like a Diva (Whatever that Means?!) and a COUPON!

illumiNITE will be in Long Island this weekend for one of our favorites – the Divas half marathon and 5K. With thousands of lovely ladies (and a few guys) rolling down the street in in pink tutus, boas and tiaras, what’s not to love? While the Diva Series is a for-profit event, it works with … Read more

Get Up! An illumiNITE Playlist to Get You Moving

Ask any athlete, good music can turn a blah workout into a great workout. One minute you’re dragging, the next, four minute mile (4+8 in my case). A playlist reveals a lot about a person. But, what about a company? We wondered…what’s on an illumiNITE playlist? Is illumiNITE Heavy Metal, Punk Rock, or Sweatin’ to … Read more

Fun in the Sun at the Falmouth Road Race

  It’s hard to complete with the Olympics, but the Falmouth Road Race does a good job (minus the green pool water and government corruption). Each year, illumiNITE sets up shop at this fun race on Cape Cod, and each year it gets bigger, better, and more competitive (good luck scoring a bib number). A … Read more

Viva sua paixão! The 2016 Rio Olympics

The Rio Olympics is off to a great start (although, I could do without the Copacabana ear worm). The athletes, the spectacle of the opening ceremonies, Tonga’s oily, half-naked flag-bearer… After more than 100-years, the Olympic games continue to surprise and delight us, with Olympic athletes (minus the doping) the living, breathing embodiment of commitment, … Read more

Tour de France – Rivalries, Scandals, and Awesome Competition

The world’s greatest cycling race kicks off on July 2nd in Mont-Saint-Michael overlooking the English Channel. The Tour de France is full of drama, suspense, and epic crashes. Maybe that’s why more than 15 million spectators line the race route and 3.5 billion people watch the event on television. Divided into 21 stages, the race … Read more