Cape Cod in February? Heck Yeah!

Are you watching the big sporting event in South Korea? You know the one with a colorful flag with rings and lots of people from different countries competing in winter sports? Why so coy? Well, it turns out we’re not allowed to use the event’s name or image without permission. It’s like the big football … Read moreCape Cod in February? Heck Yeah!

The Cupid’s Undie Run – A Cure for Winter Blues

Winter is long and cold and encourages hibernation. As much as I hate to admit it, crawling under the covers with hot cocoa is not the best way to face winter. According to experts, working out during the winter improves your energy, mood, immune system, and may help prevent a winter weight gain. Exercise makes … Read moreThe Cupid’s Undie Run – A Cure for Winter Blues

Got Blood? January is National Blood Donor Month

Winter is a great time to get out and have some fun. How about an invigorating hike or exhilarating day on the slopes? There’s also ice skating, snowshoeing, sledding, giving blood… Giving blood? That’s right, giving blood. January is National Blood Donor Month and the 21,000 people who require blood products today (and every day) … Read moreGot Blood? January is National Blood Donor Month

Health and Fitness Trends for 2018

Happy New Year! Thank you to everyone who made illumiNITE’s holiday season Ah-mazing! We are grateful for your love and support and look forward to another great year. Speaking of 2018….December is full of year-in-review lists: Top ten movies of the year, top ten moments in sports, top ten songs, top ten headlines…you get the … Read moreHealth and Fitness Trends for 2018

Slightly Scary Holiday Traditions from Around the World

I recently saw a new version of the holiday movie A Christmas Story. The musical adaptation was a fun retelling of a classic. In one scene, children wait in line to see Santa and request their most desired Christmas gift. One kid screams in terror until an “elf” throws him down the exit slide. You see … Read moreSlightly Scary Holiday Traditions from Around the World

Woman running in reflective clothing with car in background

Our best discounts on reflective running and cycling clothing and accessories!

Heads up! 20% off all regular price reflective apparel and accessories now through midnight Monday, November 27, 2017. Use code Cyber17 at checkout. Limit one per customer. And check out our SALE page: 50% off select items. We won’t run discounts this deep again this year, so take advantage of Cyber17 while it lasts!

Yo, Adrian – A Trip to the Philadelphia Marathon

“Yo, Adrian.”

If you’re not familiar with that iconic movie quote, leave right now and go rent Rocky (the original) on Nextflix. I’ll wait…

Wasn’t that amazing?!?

Rocky first opened 41 years ago and it remains a classic (even after all those less-amazing sequels). illumiNITE brings its reflective, performance gear to Rocky’s hometown this weekend with a trip to the Philadelphia Marathon.

The Health & Fitness Expo is open Friday 11/17 from 12pm – 9pm and Saturday 11/18 from 10am -7pm. Sorry, we won’t have any baggy, old, gray, cotton sweatsuits (see Rocky). Instead, we’ll have fun, festive, and warm reflective gear for all of your outdoor winter activities. Find us at the Pennsylvania Convention Center (12th & Arch Street, Hall F) to see what’s new.

Runners who want to “go the distance” in Philadelphia can try the “Rocky Challenge” and run the half marathon on Saturday and the full marathon on Sunday. Like Rocky, that challenge is epic, so in honor of our favorite fictional boxer (and everyone running this weekend), here are a few fun facts about the movie Rocky.

  • Sylvester Stallone wrote the first draft of Rocky in 3 ½ days. Although, the original script changed dramatically over time, including the ending. In the original script, Rocky throws the fight and opens a pet store for Adrian with his winnings.
  • The studio didn’t want the unknown Stallone to star in the movie. Budget constraints made them reconsider and he received $20,000 for the script and $350 per week to act in the movie.
  • In order to fill the audience for the climatic fight scene, producers gave a free chicken dinner to anyone who showed up.
  • Susan Sarandon auditioned for the part of Adrian, but producers thought she was too pretty for the role.
  • Stallone permanently flattened his knuckles shooting the famous meat warehouse scene.
  • The movie’s iconic, “Yo, Adrian,” was voted the #80 movie quote (out of 100) by the American Film Institute. (#1 “Frankly, my dear, I don’t give a damn.”)

Can’t make it to Philly this weekend? Check out our new reflective running, biking, walking outfits online. As a thank you for reading this far, here’s a 15% coupon. Click here to shop or enter promo code Philly17B at check out. Offer expires November 25, 2017 at 11:59 Eastern. Limit one per customer.

To all the runners in Philly good luck, this one’s for you….

40 Years of Marathon Fun – Plus a Coupon

IllumiNITE heads back to Richmond, VA this weekend for the 40th anniversary of America’s Friendliest Marathon: The Anthem Richmond Marathon. We think any race with DJs, live bands, “Party Zones,” and a killer post race celebration is pretty fabulous. In fact, it’s one of our favorite races. Athletic wear/gear has change A LOT in 40 … Read more40 Years of Marathon Fun – Plus a Coupon

Daylight Saving Time – Blessing or Curse?

Daylight Savings Time starts this weekend. At 2:00 am on Sunday morning we’ll all fall back an hour. I think I speak for the majority of Americans (exception Arizonians and Hawaiians who don’t follow Daylight Savings Time) when I say, yuck! As far as I’m concerned, nighttime that starts at 4:00 pm is too much … Read moreDaylight Saving Time – Blessing or Curse?

Meet Us at the Beach – The Cape Cod Marathon

illumiNITE is back on Cape Cod this weekend for the Cape Cod Marathon.  Stop by the Gus Canty Recreation Center (790 East Main St., Falmouth) on Friday, October 27th from 3pm-7pm and Saturday, October 28th from 9am -3pm and say hello. Like it or not, winter is coming and we’ll have plenty of new, reflective winter … Read moreMeet Us at the Beach – The Cape Cod Marathon