Our Favorite Marathon and Some History

Fifty years ago, a mystery runner named K. V. Switzer laced up her sneakers and took off from Hopkinton, MA for an arduous 26.2 mile run to Boston. Dressed in a simple gray track suit (circa 1967), Boston Marathon participant 261 started the race to challenge herself and ended up changing the face of women’s … Read more

The Running O’ The Green

illumiNITE heads to one of our favorite events this weekend – The Yuengling Shamrock Marathon in Virginia Beach. The people are friendly, the crowds are fun, and the Expo features a speaker series with a ton of top experts to help newbies and veteran marathoners alike. The Expo is also a great opportunity to check … Read more

Never Give Up – A Recovery Story

This is not a fairytale. Although, it does has a happy ending. Competitive runner and illumiNITE fan George Berg has quite the tale to tell, but it’s not full of nasty witches and a beautiful princess, but instead a reckless drivers and courage fit for a King. A runner since high school, George loves the … Read more

Happy Change a Pet’s Life Day

We’ve all seen the videos on social media, heartbreaking stories of abused animals (often dogs) rescued, rehabilitated, and adopted into a loving home. I’m a softy for those stories, and you’ll sometimes catch me watching YouTube and weeping at my desk (don’t tell my boss). We love pets at illumiNITE, especially dogs, but cats are … Read more

illumiNITE Hits the Big Time on Forbes.com

When you think of Forbes Magazine you think about Billionaires, Dow Jones, and big tech companies taking over other big tech companies. Until now… Forget Billionaires (except Damian Lewis, feel free to think about Damian Lewis – see HBO), now when you think Forbes you’ll think illumiNITE. Recently, the talented, and clearly brilliant, Allison Olmsted … Read more

Giving Thanks and The Philadelphia Marathon

illumiNITE is back in the “City of Brotherly Love” this weekend for the Philadelphia Marathon. The name is fitting, because we love this marathon and always find something fun to celebrate before each visit. This year, it’s Steve Sinko of Pine Creek, DE. Steve is participating in his 3rd Philadelphia Marathon, but he won’t be … Read more

Anthem Richmond Marathon Expo TONIGHT – Plus A Coupon!

  IllumiNITE heads to the “Old Dominion” state this weekend for “America’s Friendliest Marathon,” the Anthem Richmond (Virginia) Marathon. Named one of the top 25 qualifying races for Boston, the race has something for everyone (including party zones for spectators). The Health and Fitness Expo kicks off TONIGHT November 10th from 5:00 pm to 9:00 pm … Read more

Mollusks, Running, and 39.3 Miles – The Cape Cod Marathon (and 1/2 Marathon Too!)

  illumiNITE visits one of our happy places this weekend with a trip to Falmouth, MA for the Cape Cod Marathon. Autumn is funny in New England, one day it’s sunny (and sometimes hot) and beautiful, the next is full winter-mode and cold, windy, and rainy (maybe even sleet or snow). Runners at the Cape … Read more

Adventures in the Keystone State – Runner’s World Half Marathon & Festival

  There’s a lot to like about Health and Fitness Expos. First, and most importantly, we get to meet our customers face-to-face. Having a personal connection with folks who love our brand and support our mission is worth every mile we drive, every lukewarm rest area coffee we drink, and our time away from home. … Read more

Thar’ She Blows – The Mohawk Hudson River Marathon

With cooler days and trees painting the sky with flaming red, orange, and yellow leaves, fall is good time to run a marathon in the Northeast. IllumiNITE is ready for some leaf peeping as we head down the Mass Turnpike to Albany, NY (home of Herman Melville & Aaron Burr) for the Mohawk Hudson River … Read more