Giving Thanks and The Philadelphia Marathon

illumiNITE is back in the “City of Brotherly Love” this weekend for the Philadelphia Marathon. The name is fitting, because we love this marathon and always find something fun to celebrate before each visit. This year, it’s Steve Sinko of Pine Creek, DE. Steve is participating in his 3rd Philadelphia Marathon, but he won’t be … Read more

Anthem Richmond Marathon Expo TONIGHT – Plus A Coupon!

  IllumiNITE heads to the “Old Dominion” state this weekend for “America’s Friendliest Marathon,” the Anthem Richmond (Virginia) Marathon. Named one of the top 25 qualifying races for Boston, the race has something for everyone (including party zones for spectators). The Health and Fitness Expo kicks off TONIGHT November 10th from 5:00 pm to 9:00 pm … Read more

Mollusks, Running, and 39.3 Miles – The Cape Cod Marathon (and 1/2 Marathon Too!)

  illumiNITE visits one of our happy places this weekend with a trip to Falmouth, MA for the Cape Cod Marathon. Autumn is funny in New England, one day it’s sunny (and sometimes hot) and beautiful, the next is full winter-mode and cold, windy, and rainy (maybe even sleet or snow). Runners at the Cape … Read more

Adventures in the Keystone State – Runner’s World Half Marathon & Festival

  There’s a lot to like about Health and Fitness Expos. First, and most importantly, we get to meet our customers face-to-face. Having a personal connection with folks who love our brand and support our mission is worth every mile we drive, every lukewarm rest area coffee we drink, and our time away from home. … Read more

Thar’ She Blows – The Mohawk Hudson River Marathon

With cooler days and trees painting the sky with flaming red, orange, and yellow leaves, fall is good time to run a marathon in the Northeast. IllumiNITE is ready for some leaf peeping as we head down the Mass Turnpike to Albany, NY (home of Herman Melville & Aaron Burr) for the Mohawk Hudson River … Read more

Our Road Trip Continues – The Eversource Hartford Marathon AND A Coupon!

illumiNITE continues its Northeast Expo Extravaganza with a visit to the home of Mark Twain and the “Insurance Capital of the World”….Hartford, CT and the Eversource Hartford Marathon. The weekend is jam-packed with activities for all ages, runners and spectators alike. Flipping through the weekend schedule, one event caught our eye – “Girls Night, Powerful … Read more

A Safe Halloween is a Happy Halloween – Reflective Capes for Your Little Goblins

  I don’t care what the calendar says, Halloween season is here. Just ask the supermarkets. Halloween candy appeared on the shelves sometime around mid-August, so I’ve been celebrating Halloween for more than a month Each year, Americans spend $7 billion (yes, BILLION) on costumes, candy, and elaborate (and sometimes gruesome) decorations. I’m pretty sure … Read more

Maine Marathon – You Can Get There (Boston) from Here + a Coupon!

illumiNITE is running a marathon – an Expo marathon. With our pink tutu from the Diva Marathon still flapping in the wind, we’ll pack up and race north to Maine for the Maine Marathon in Portland. Portland is a funky town that appeals to artists, foodies, and outdoor enthusiasts alike. Full of art galleries, museums, … Read more

Run Like a Diva (Whatever that Means?!) and a COUPON!

illumiNITE will be in Long Island this weekend for one of our favorites – the Divas half marathon and 5K. With thousands of lovely ladies (and a few guys) rolling down the street in in pink tutus, boas and tiaras, what’s not to love? While the Diva Series is a for-profit event, it works with … Read more

Get Up! An illumiNITE Playlist to Get You Moving

Ask any athlete, good music can turn a blah workout into a great workout. One minute you’re dragging, the next, four minute mile (4+8 in my case). A playlist reveals a lot about a person. But, what about a company? We wondered…what’s on an illumiNITE playlist? Is illumiNITE Heavy Metal, Punk Rock, or Sweatin’ to … Read more