illumiNITE headed to the Big Apple last weekend for the 38th annual Bike New York Five Boro Bike Tour and Expo. Bike New York wants us all to “Get ready to grab life by the handle bars,” with this exciting event that promotes cycling for transportation and recreation in New York City.
Called the “world’s largest charitable bike ride,” the Five Boro Bike Tour invites 32,000 cyclist from around the world to ride along car-free New York City streets in support of the organization. Each year, cyclists of all skill levels participate in the 40-mile ride to have fun and to raise money for Bike New York’s free bike education program.
Through funds raised at the event, Bike New York provides cycling lessons for both adults and kids year-round in all five NYC boroughs. Last year, 16,000 people learned to ride a bike because of Bike New York.
Riding a bike in New York City, or any major city, sounds terrifying. Bike New York teaches riders how to navigate city streets and stay safe, so cycling becomes a viable transportation option for more people. Through Bike New York’s work, the NYC has embraced its riding community by adding bike lanes and bike racks, and runs a popular bike sharing program. The success in NYC shows what’s possible when bike advocates and city officials work together (we’re talking to you Fall River).
According to Bike New York, the bike expo is “America’s most-attended consumer bike expo.” We agree. More than 50,000 people attended the event to buy stuff, learn to ride, and find training help for races. illumiNITE was there showing off our reflective cycling gear, meeting cyclists, and having a good time. We love to show off our cycling gear and riders stopped by to pick up our reflective waterproof helmet covers, our Aspire Women’s Packable Vests*, and our Portland Cycle MPX reflective softshell jackets.
Ride New York Five Boro Tour is another great event for a great cause. We love New York!
*Edited to note: The women’s vest and men’s softshell jacket mentioned above are sold out! You can look at our other women’s vests and men’s jackets here: illumiNITE Reflective Women’s Vest Collection and here: illumiNITE Men’s Reflective Jacket Collection