Luck of the Irish – The Yeungling Shamrock Marathon

illumiNITE will head to the beautiful resort community of Virginia Beach during the weekend of March 20 – 22 for the Yeungling Shamrock Marathon. We’ll join 30,000 runners from all over the country (most of whom will be dressed head-to-toe in kelly green) for the 42nd running of this popular race.

We love the Yuengling Shamrock Marathon, because it’s fun, festive and green, and everyone is a little Irish that weekend.

Plus there’s beer.

The course is beautiful, and participants run for miles with an ocean view. A true family event, organizers have planned something for everyone, with six races that range from the 26.2-mile marathon to the 26.2-yard Leprechaun Dash for kids ages 6 months to 5 years.

Something else we think is great, the “Elite for a Day” running contest held during the TowneBank Shamrock 8K. One runner (this year it’s a woman!) is selected as the “Elite for a Day” and begins the race with a head start. If she gets to the finish line first, she wins $1,000. If another runner catches up and beats her to the finish line, that runner wins the $1,000 (plus the winner’s purse). It reminds us a little of the 1989 movie classic The Running Man starring Arnold Schwarzenegger (except with nice prizes at the end, instead of death).

illumiNITE has participated in this 3-day event for several years, and we’ll show off our stylish and reflective performance gear at the 70,000 person sports and fitness expo at the Virginia Beach Convention Center on Friday, March 21st and Saturday, March 22. If you’re in the neighborhood, stop by our booth to say hello. Mention this blog post and you’ll get a gift and an entry to win a new illumiNITE jacket.

Can’t make it to Virginia Beach this weekend? Leave a friendly reply to this blog post and be entered from afar! Drawing will be held on April 1st.

Missed all the fun? Enter Promo Code “Shamrock” during checkout in our online store and get 20% off your order through April 17th, 2015!

Good luck to all of the race participants!

May the sun shine all day long, everything go right and nothing wrong. May those you love bring love back to you, and may all the wishes you wish come true!

– An Irish Blessing


  1. Love my illumiNITE jacket for my winter nighttime runs but who couldn’t use another jacket to create a rotation, so here is hoping that I win another jacket! Thanks for the great jacket and the chance at winning another!

    1. Thanks John! We’re glad you like your jacket. The raffle winner will be picked on April 1st. Good luck!

  2. I would love to be included in the drawing for an illumiNITE jacket. illumiNITE is perfect for the long nights in northern Minnesota where I live. I wish you would have shared some of your snow with us. Our snow is gone already. This time last year we still had 22″ on the ground.

    1. Thanks Steve! We still have tons of snow (Western Mass will get more this weekend). It’s been a fun winter, but I’m ready for spring.

    1. Thanks Shelly! After this winter, any beach sounds good to me. Thanks for entering the raffle; we’ll pick a winner on April 1st.

  3. Grey and Blake are manning the booth at the Yeungling Shamrock Marathon in Virginia Beach this year.
    Yesterday 2 runners posted comments during checkout.

    One runner posted ” Sales gentlemen were so helpful and friendly. They know how to talk to athletes. I am so anxious to wear my jacket”

    Another runner remarked,”cool people”

    Thanks for your kind remarks. Hope you love your garments. Way to go Grey and Blake!

  4. No time to stop today at the booth, but would love to have a chance at the jacket! Going to order a couple of shirts for my summer runs now.

  5. We stopped by the booth on Friday and really enjoyed meeting the guys there. They were both super nice, very informative but not at all pushy. I bought a vest and my husband got a hat. We love the products and would love to be entered to win a jacket.

  6. It’s official, we have a lucky winner for our jacket contest! Congratulations to Evelyn Cass of Norfolk, VA!! She is the lucky winner of The Shamrock illumiNITE drawing!

    Congrats Evelyn and thank you for participating!

    We sincerely appreciate everyone’s participation in this contest. Therefore we will be sending an exclusive offer, via email, to all contestants. Check your email to receive your consolation prize. Please don’t fret if you didn’t win, we will be launching another contest soon.

    Stay tuned for your next chance to win an awesome illumiNITE item!

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