Spring is in the Air – Road Races are Everywhere

As much as we love winter sports here at illumiNITE, the winter of 2014-2105 was hard with record snowfalls and arctic cold. Winter is finally gone (at least according to the calendar) and we say, don’t let the door hit you on the way out.

Spring is a beautiful time of the year and brings with it a sense of renewal and opportunity. Many people use the change in season to commit or recommit to a healthier lifestyle. One fun way to reach a fitness goal is register and train for a charity road race, bike ride or walk-a-thon.

Check out one of the popular race/event sites like Active.com or Cool Running and you’ll find hundreds (or even thousands) of events that raise money for a good cause.  All are worthwhile, but with so many great events out there, it’s hard to stand out in the fundraising crowd.

Our friends over at Women’s Running Magazine offer some great suggestions to reach your charity fundraising goals. Some of the tips include setting a monetary goal, donating to yourself, making a personal ask, and holding a fundraising event; all excellent and practical advice. Check out the full article here.

Members of the illumiNITE team have participated in our share of road and bike races and walk-a-thons for causes we care about. This June some of us will run the Katie DeCubellis Memorial Foundation road race. The foundation was founded by our Vice President of Creative Design, Meg DeCubellis in memory of her daughter Katie who was killed by a drunk driver at the age of 13. The organization has raised more $500,000 to promote youth leadership, support education, fund scholarships and generate public awareness about the dangers of drunk driving and drug abuse. Visit their website for more information.

As a company, we strive to support the community and our fellow athletes by donating merchandise, making in-kind contributions, or becoming a team sponsor. Drop us a line if you’re organizing an active charity event and we’ll try to help. Click here for more information and to see our donation application.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” – Maya Angelou

What do you think?